Consultancy

More Profit from your Top Customers

KAMpro (Key Account Management Process Review & Optimisation) is a process to make sure you get the most from your Key Accounts with the least possible hassle.

Benefits from optimising your Key Account Management processes include:

  • Better understanding
  • Easier account relationships
  • Better lock-in
  • More profit – for you and for your customers

After years of handling Key Accounts at a variety of levels, we started to investigate what made for really successful Key Account relationships in the consumer goods markets.  We have experienced the highs and lows of Key Accounts – winning contracts and range reviews, losing range reviews, falling out with buyers, being recommended by buyers.  The range of experience we have been through has provided a background to the theories we’ve learned, that gives them real life.

We’ve found that there can be a serious mismatch between the priorities of suppliers and customers, and what they look for from the Key Account process.  Even where they agree on what is most important, they very often have very different perceptions of achievement, and even of the state of the relationship.

KAMpro has three main modules, any of which can be taken separately – although we believe it is important that all clients follow the complete process in order.

  • Company Strategy
  • Key Account Analysis
  • Key Account Activity

KAMpro is also available as a set of Do-It-Yourself materials for companies whose Key Accounts business is too small to justify a proper consultation.
Wherever possible we recommend using an experienced consultant to get maximum benefit from the process.  After all – these are your best accounts, and the future of the busines!